Matt Aubin – Partner – Pure Vision Inc. – www.purevisioninc.com

Matt Aubin’s dad is an entrepreneur, his mom is an artist. So it seems natural that he would partner in a business that combines common sense with creativity. Aubin, 27, went to NAIT for marketing and photography, and has certificates in design. His wife, Stephanie, has a business degree from the University of Alberta.

In 2002, they pooled their talents to form Pure Vision Inc., a design, marketing and photography company. “I’ve always loved marketing, I’ve always loved design,” says Aubin. “I really feel passionate about this.” The company is based in Sherwood Park and has a staff of five people.

Aubin is involved in every stage of projects and Stephanie is the business manager. “I love what I do. I like being able to take things from conception to finished product.” The talented crew produces work that has appeared in national magazines.

But another reason for the company’s popularity is its customer relationships. Aubin encourages clients to go with what will work best for them, not just what they want. “It’s based on a customer’s needs.” Aubin also loves to work with people. “We view our customers as friends. I think our customers feel the same way.”

Aubin and Stephanie have both worked hard, with 12 to 14 hour days being common. And it has paid off. In the past year, business has doubled. And yet, Pure Vision doesn’t do any marketing itself. “Mostly, it is word of mouth. It’s a good testament to us and our work habits. It’s the best kind of advertising,” beams Aubin.