Marketing coordinator, Edmonton City Centre  www.oxfordproperties.com

“I like to take initiative. People say I’m a doer,” says Jenny Adams, a 24 year-old Spruce Grove native. The marketing coordinator for Oxford Properties Group helps promote Edmonton City Centre with year-round events. She likes the variety of her job, joking that “I don’t have to find new ways to market coasters.”
She had an opportunity to promote the arts during the Edmonton International Film Festival last year. She and a co-worker did such a good job that they won the award for promotion of the arts at the Mayor’s Evening of the Arts in late May. Adams tends “to go with the flow.”

This attitude got her a part in 2005’s The Bachelor, a television series where comely ladies vie for the affection of a gent searching for his
true love. She explains that being on the show wasn’t as glamorous as most people thought, but the self-confidence she gained was valuable.

One great thing from her stint on The Bachelor was her experience in front of the camera. Adams has appeared on Breakfast Television on Citytv to talk about the show, and has also promoted events for Edmonton City Centre on The Bounce radio station. “I always end up getting thrown back into TV somehow or another,” says Adams. Ironically, she originally wanted a career in TV and broadcasting, but her math mark was too low to get into NAIT’s radio and television program.

Now, because aspects of her job involve working with the media, she has decided to study public relations at Grant MacEwan College on a part-time basis. Adams is a big believer in helping out her community.
One place she volunteers for is the Youth Emergency Shelter Society. “Some stories are really sad. We live in this bubble,” says Adams, explaining that most of us are oblivious to the hardships that others face. “I think it’s really important to help.”